September 9, 2005

Sony’s new Walkman

Filed under: apple,design — sparkrobot @ 2:44 pm

Sony’s got something here. The recently announced Walkman is a well-designed product packing some of the features that seem to make the iPod such a phenomenal pop culture hit: a compact form factor, alluring industrial design, simple easy-to-use hui and enough storage space to carry around all your music… But am I missing something here, or besides the fact that it’s purple, doesn’t it looks almost exactly like the iPod?

Sony Walkman, image from news.com

Everyone’s looking for the next “iPod killer”. So far not even Sony – with the added cachet of being a modern superbrand (just like Apple) – has found a way to do it.

I think this might be a step in the right direction for competition. Instead of trying to kill the 800 pound gorilla, they’ll simply dress him up for dinner. However, in the wake of the annoucement that Apple’s got a new nano member in the iPod family, they’ll probably not get much ragtime for it. And although they’ll not make much history with it, they’re absolutely certain to make a few bucks.

There’s also something that’s fundamentally missing here: “It’s the software, stupid.“.

1 Comment

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    Trackback by Prednisone. — December 10, 2007 @ 8:34 am

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